Chris Pezza

The short version

I’m a career marketer — former Director of Demand Generation — with unusual technical and creative range. Today I own GTM systems and AI at Coalesce: marketing’s stack end to end — tooling decisions, the AI budget, design, development, product management, DevOps — and a partner posture with sales and RevOps on the systems their teams actually run on.

How the work gets done

I design the system and direct AI agents to build it — spec-first, ADR-governed, tested, reviewed — and I’m judged by outcomes. Syntax became delegable; architecture didn’t. Every case study on this site is evidence for that thesis.

The discipline is the point. Specs before code. Architecture decisions written down before they’re made twice. Tests before “done.” Reading an agent’s reasoning the way a reviewer reads a diff.

Three lanes

• AI Engineering — RAG systems with citation-first architecture, Claude skills and plugins, agent workflows.
• Dev Tools — open-source starters and tooling, shipped under the Clownware studio.
• Web & Brand — production client and personal sites, built fast, semantic, and static.

Now

Running GTM systems and AI at Coalesce — owning marketing’s stack, partnering with sales and RevOps on theirs — maintaining the Astro Performance Starter, and slowly turning GitTunes — version control for music producers — from protocol spec into product.